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Ecommerce Statistics for Online Business Owners

By Dylan Smith 04/07/2022 2 mins read

If you are an online business owner, you probably are interested in ecommerce statistics. These statistics cover many topics, including the dominance of men in the market and the growth of the industry by millennials. They also cover statistics like how alcohol boosts ecommerce sales and how 27% of the global population shops online. These statistics are essential for any eCommerce company, since they can be used to compare all countries and all kinds of eCommerce products.

Men dominate ecommerce statistics

While women are overwhelmingly the primary buyers of many consumer goods, men still dominate ecommerce statistics. Digital Commerce 360 shows that more than half of all apparel and accessories businesses are owned by women, as well as nearly 40% of all cosmetics and jewelry stores. The majority of top brands catering specifically to women have their CEOs being men. L Brands's Victoria's Secret, which is owned by a male, is managed by Jean Paul Agon, who is the CEO of L'Oreal S.A.'s cosmetics company. Alessindro Bogliolo is Tiffany & Co.'s chief executive officer.

Ecommerce sales increase with alcohol

With the pandemic forcing retailers into digital and Omnichannel models, the alcohol sector is seeing an increase in ecommerce sales. Ecommerce for alcohol is expected to increase by 42% worldwide by 2024. Nearly half of the market will be accounted for by marketplaces. Ecommerce for ready-to-drink products is expected to account for 10% of the overall market in the next three years. Alcohol sales in the United States are projected to reach US$14.2 billion by 2024, and ecommerce for wine and spirits will make up the bulk of that.

Millennials make up the largest segment of ecommerce buyers

This generation is crucial for ecommerce retailers. These people are the most influential among all generations, and they are a significant source for brand spending power. Generation Z, which comprises people born from the early 2000s, is also an important demographic for retailers. Their buying power has been estimated at almost $200 billion. While they use social media and technology more than any generation before them, their browsing habits are quite different from Millennials.

Global ecommerce revenues grew 24% to $4.29 TILLION in 2020

The global ecommerce market has been growing steadily over the past few years. However, the COVID-19 crisis has accelerated that growth. While people stayed home, online stores delivered their goods. Global ecommerce continues to grow and will be responsible for 20% of all retail sales by 2020. What is the next step in this industry's evolution?

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Ecommerce is growing because of mobile payments

Mobile transactions are an important part of ecommerce, even though they have been overshadowed in online retail by mobile wallets and similar payment methods. A large portion of ecommerce transactions powered by credit cards today are made on smartphones and tablets. Many consumers have moved away from using debit or credit cards to shop on their mobile phones. Smartphones, tablets and other mobile devices are being used to register cash.

FAQ

What time does it take to make affiliate marketing profitable?

To make your first money in affiliate marketing, it will take approximately three months.

Do I have to pay for hosting on sites such as WordPress.org?

No. Free hosting sites do not allow you to customize your website design.

They also restrict the number of visitors your website can receive.

How do you start affiliate marketing for beginners?

Affiliate marketing is an online model in which affiliates promote products to merchants. Affiliates earn commissions from merchants for each sale of their products. Affiliates get paid when customers refer them to their products.

Finding a product you are interested in is the best way to get started with affiliate marketing. Next, search for companies selling the same product. If you come across a company that offers similar products, inquire if they are interested in partnering with yours.

You can also make your own website to list products. Affiliate marketing is this. Because they already have a large audience of potential buyers, many people prefer to partner with established websites.

After you have found the product that you want to promote, you can contact the merchant directly. Explain why you think that your readers will buy the product. Ask them to collaborate.

If they agree, negotiate the commission rate you'll receive per sale. Be open about any prior relationships you may have had.

Statistics

According to research by Marketo, multimedia texts have a 15% higher click-through rate (CTR) and increase campaign opt-ins by 20%. (shopify.com)
A recent study by Mediakix revealed that 80% of marketers find influencer marketing effective. (shopify.com)
The latest stats show that 87% of marketers use email marketing to distribute content. (shopify.com)
BigCommerce affiliate program , you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. (bigcommerce.com)
Instagram is the most popular channel, with 67% of brands using it. (shopify.com)