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Ecommerce Statistics for Online Businesses

By Bill Rollins 28/08/2022 2 mins read

If you're an owner of an online business, you might be interested in ecommerce stats. These statistics cover a wide range of topics from Men dominating the market, to the age group of millennials driving growth in the industry. These statistics also include information such as how alcohol increases ecommerce sales, and how 27% shop online. These statistics are vital for any eCommerce business as they apply to all countries and all types of eCommerce products.

Men dominate ecommerce statistics

Although women are the largest buyers of many consumer items, men still dominate ecommerce statistics. Digital Commerce 360 estimates that over half of all clothing and accessories companies are owned and almost 40% of jewelry and cosmetics stores are owned and controlled by women. A majority of top brands catering exclusively to women's CEOs are also men. L Brands's Victoria's Secret is managed by a woman, while L'Oreal S.A.'s makeup business is run by Jean Paul Agon. Alessindro Boglioli, Tiffany & Co.'s CEO is a man.

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Ecommerce sales increase with alcohol

Ecommerce is experiencing a boom in the alcohol industry due to the pandemic that has forced retailers to switch to digital and multichannel models. Global alcohol ecommerce is estimated to grow by 42% by 2024, with marketplaces accounting for nearly half of the market. Ecommerce for ready to drink products will account for 10% in the market over the next three year. Ecommerce for spirits and wine will account for the majority of the US$14.2 billion in alcohol sales by 2024.

Millennials are the largest age bracket of ecommerce shoppers

Ecommerce retailers need to understand how to attract this generation. These are the most influential generation and a major source of spending power for brands. Retailers are also able to tap into Generation Z, which is a group of people who were born in the 2000s. Their buying power is estimated to reach nearly $200 billion. They use technology and social media more than any other generation, but they browse quite differently than Millennials.

Global ecommerce sales increased by 24% to $4.29 Trillion in 2020

The market for global ecommerce has seen steady growth over the past several decades, with the exception of the COVID-19-related crisis. This has led to a rapid increase in the market. Online retailers were able to deliver their goods even though people stayed at home. Global ecommerce continued to grow and will now account for around 20% of all retail sales by 2020. But what's the next big step in this business?

Mobile payments are driving ecommerce growth

Despite being outsold by online retail and the rise of mobile wallets, mobile transactions still make up a large part of the ecommerce industry. Today, a significant portion of card-powered ecommerce transactions take place on smartphone or tablet devices. Many people have already switched to mobile devices over their debit and credit cards. Smartphones have been so well-received that many are using them as cash registers.

FAQ

Affiliate marketing: How can I make money?

Affiliate marketing offers one of the best ways to make a living online. You don't even have to leave your house! An affiliate program requires you to sign up, choose a product or services you like, and promote it. You will get paid when someone buys from your site.

If you would like, you may also market multiple products simultaneously. Only promote products about which you are an expert.

What is the difference between web hosting and cloud hosting?

Web hosting means storing data on servers that are located in a specific place. Cloud hosting means that data can be stored on distant servers, which are accessible via the Internet.

Which affiliate network is the best to start as a beginner?

Amazon Affiliate Program is the best affiliate program for beginners. You can start with this program without any investment. This is one of the most renowned affiliate networks.

Amazon Associates is an option for anyone who wants to join the Amazon Affiliate Program. You can also earn commissions by referring customers Amazon.com.

Do you know of any other affiliate networks that are worth your time?

Yes! There are several other reputable affiliate networks. ShareASale and CJ Affiliate are just a few examples.

They all pay between $10-20 per sale. The networks offer a range of tools and features to aid affiliates.

To launch my website, can I use WordPress.org as a free web hosting site?

No. Free hosting sites do not allow you to customize your website design.

They also limit the number visitors that you can send to your site.

Do I need to register my domain name before building my website?

Yes. Before you launch your website, it is necessary to register your domain.

Domain names cost around $9 per year. To give an example, a domain name that is dot.com will cost about $9 per year.

How much do online affiliate marketers make?

The average annual income for an online affiliate marketer ranges from $0-$100k per year.

These people are mostly self-employed and own their websites.

They use a variety methods to promote products on websites, such as text links and banner ads.

Most affiliates earn between $50-$100 per sale.

Some affiliates could earn as high as $1000 per sale.

Statistics

According to research from Adweek, over half (51%) of TikTokers make purchases from brands they see in the app. (shopify.com)
Instagram is the most popular channel, with 67% of brands using it. (shopify.com)
BigCommerce affiliate program , you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. (bigcommerce.com)
One of the most well known sites is the Amazon affiliate program, Amazon Associates , which boasts the largest market share of affiliate networks (46.15%). (bigcommerce.com)
According to research by Marketo, multimedia texts have a 15% higher click-through rate (CTR) and increase campaign opt-ins by 20%. (shopify.com)