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The Best Tool to Manage Social Media

By David McKinney 21/07/2022 3 mins read

If you are looking for a way to better manage your social media, using a social media management tool may be your best bet. You can achieve and exceed your goals quickly with these tools. Before you invest in a tool, however, you need to determine what your social media needs will be. These are the best social media tools. Each one is best suited for a particular type of business. Consider which tool will work best for your company.

Sprout Social

One of the greatest features of Sprout Social is its comprehensive reporting. You can access hundreds if metrics across paid and owned media, and you can create custom reports using a variety customizable metrics. It is possible to see the number of people who like your Instagram photos. If you use hashtags to post on Instagram, Sprout Social can show you what those hashtags are. It allows you to create RSS feeds, and it helps you share your content among your followers.

Sprout Social makes it simple to schedule content. Its intuitive publishing platform allows for multiple social profiles to be managed with one draft. You can even add multimedia assets, including videos, photos, and other media. Sprout Social can manage your content calendar and notify you of when to post each new piece of content. Filter the calendar to see which content is most popular, and when your audience is online.

HootSuite

HootSuite, a social media management tool that is comprehensive and easy to use, is the right choice for you. HootSuite is a one-stop solution that allows you to monitor multiple accounts, connect with over 35 social networks, schedule bulk posts, and more. Sprout Social combines a variety of popular social media tools including monitoring, reporting, customer relationship management, and reporting. It can also be tailored to meet your specific needs.

Other great tools to manage your social media accounts include Agorapulse and MeetEdgar. Agorapulse might be the cheapest, but Sprout Social is packed with features that make it worthwhile. MeetEdgar is an alternative, but it offers less social media support. The Start plan will be the best option if you only manage two to three social accounts. The Start plan allows unlimited post scheduling across three social platforms. Additionally, it has an asset collection. It is possible to reschedule multiple post.

Buffer

Buffer is a top-rated tool for managing social media. Its user-friendly interface, easy integration with all major social media platforms and its ease of use make it one of the most popular tools. The Pablo tool allows you to quickly create amazing graphics and visual cues. Buffer is completely free and allows you to connect to up to three social media accounts. This plan is free and allows you to schedule up 10 posts in advance. Buffer allows you the ability to make custom graphics and color-code these graphics to give your posts a more organized look.

Buffer's affordability has been one of the greatest benefits. Paid accounts start at $76 for six users. Sign up today for a free 14 day trial. Buffer doesn't need credit card information during the 14-day trial. Its simplicity-of-use design and intuitive UX/UI design makes it easy to use for beginners without having to learn a new tool or organize processes.

MavSocial

MavSocial is a social media management tool that focuses on visual content. It syncs the various social feeds and email inboxes so you can see what to post on each platform. With the built-in digital libraries, you can edit photos and video. You can even create social media campaigns and schedule posts in advance. It also allows you to search millions of stock images.

MavSocial allows you to track keywords. It collects data on your social media performance and displays it in a comprehensive dashboard. A 14-day free trial allows you to start using the tool. There are several paid plans available, ranging from $19/month to $499 per month. Depending on your needs, you can even request a custom quote.

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Statistics

Instagram is the most popular channel, with 67% of brands using it. (shopify.com)
Backlinko found that the #1 organic result is 10 times more likely to receive a click compared to a page in spot #10. (shopify.com)
According to research by Marketo, multimedia texts have a 15% higher click-through rate (CTR) and increase campaign opt-ins by 20%. (shopify.com)
A recent study by Mediakix revealed that 80% of marketers find influencer marketing effective. (shopify.com)
According to research from Adweek, over half (51%) of TikTokers make purchases from brands they see in the app. (shopify.com)